Hello there, and welcome to Moon Child!

I’m Sarah Baldwin, a Waldorf early childhood educator, author, and owner of Bella Luna Toys, an online shop selling Waldorf toys, wooden toys and natural toys, chosen to nourish a child’s senses and inspire imaginative play. I am also the author of Nurturing Children and Families, a book for teachers and leaders of Waldorf parent/child playgroups.

My husband, Max Alexander, is a journalist and author who has been a wonderful support in helping me launch and grow my business. Max and I live on the beautiful midcoast of Maine on Buttermilk Lane (no, I didn’t make that name up!) in the small town of South Thomaston, minutes from the coastal city of Rockland and its working harbor. If you know Maine at all, we’re about half-way between Portland and Bar Harbor on Penobscot Bay.


I have two young adult sons, Harper and Will, both Waldorf graduates. Harper is an award-winning cinematographer and Will is currently studying computer science at the University of Southern California.

In addition to being passionate about children and Waldorf education, I’m also wild about traditional music and learning to play fiddle. As a family, we love to spend our winters skiing and our summers sailing, making Maine an ideal place for us to be.

When I made the decision to take ownership of Bella Luna Toys in September 2009, I knew from the start that I didn’t just want to have a retail website. While I truly love the toys I sell, I envisioned Bella Luna Toys becoming a forum where I could share my knowledge of children and my love for Waldorf education. I wanted it to be a site where I could answer families’ questions and interact with them. And, most importantly, I wanted it to be a place where I could support the magic of childhood and the importance of play — helping children and families find joy in life and learning.


I hope that you will find my blog, “Moon Child,” to be such a place. I’m so glad you found your way here. Leave a comment. Don’t be shy!